Look at what your competition is doing to see what is working for them and where you might be able to stand out.
Social Insider Pro
Take an inside look into your competitors' digital strategy. Facebook Insights, Instagram Analytics and Hashtags Reports. I originally found this as a 'deal' on Product Hunt Daily and glad I did.
Easy Counter is a free, easy-to-use service which provides you with all the information you need to track the popularity of a website. Get a brief grasp of a selected site including review of the key parameters and indicators: site rank, keywords, subject, traffic stats, etc. Good to keep track of your own site or to track your competition. Gives the last 30 day results for free.
Adding this to both Competitor Research and Content pages because this free keyword analyzer is a great, easy to use, free tool from Neil Patel to search for the best keywords to create content and find someone or something online. Neil has a few other free tools for seo and some great content available through his website.