Google Search Terms
Ever spend a ton of time sifting through results on Google when doing a search for someone or information? Did you know you can refine your search using Basic Google Operators in the search box. Search Operators can also be combined to create a "search string" and get as specific as you want for searching leads or information. When using search operators do not put a space between information unless it is specified to do so. Here are a few to get you started!
Search for an exact match using "quotes"
- Put a word or phrase inside quotes. It will only come back with the exact word, words or phrases you search.
- For example if you search "Shannon" it will bring back any page with the word Shannon in it. If you search "Shannon Myers" both the first and last name will need to be together on the webpage for you to get that result.
- Search only within the specified website. Also known as X-Ray for a site.
Filetype: (same as ext:)
- Search for only certain file types.
- Search the titles of documents only.
- Search URLS (i.e. web addresses) with specific terms.
- Search within the page text.
- site:linkedin.com/in intitle:gmail intext:gmail
Search social media using @
- Put @ in front of a word to search social media.
- For example: @twitter
Search Hashtags #
- Put # in front of a word.
- For example: #throwbackthursday
Exclude words from your search using -
- Put - in front of a word you want to leave out.
- For example, jaguar speed -car
Search for wildcards or unknown words using *
- Put a * in your word or phrase where you want to leave a placeholder.
- For example, "largest * in the world"
Combine Searches using OR
- Put "OR" between each search query.
- For example, marathon OR race
- Search for related sites by putting "related:" in front of a web address you already know.
- For example, related:time.com
- Get details about a site by putting "info:" in front of the site address.
- See Google’s cached version of a site by putting "cache:" in front of the site address.
Include Omitted Results:
- Adding "&filter=0" to the search will include the omitted results.
Search a Date Range:
- If you want results only within a specific date range. For example you might only want to see blogs or articles about a topic in technology that are more recent. Add this to your search "&tbs=cdr:1,cd_min:1/1/2018,cd_max:3/1/2018" and change the dates accordingly. (Thank you to Irina Shamaeva of Boolean Strings for this one.)
- Search for a range of numbers by putting ".." in the search such as $50..$100
Google's Advanced Search
Still not sure where to get started? Try Google Advanced Search to get you thinking about how to use these search operators more frequently and what a search string would look like with all of your specific queries. Go to google.com/advanced_search
Find a search that really works for you and want to continue that search? Set up a Google Alert that can be delivered to your inbox as new results appear in Google search results for that search. I recommend for branding and plain ole curiosity that you include your name, variations on your name or business as well as children if you have them. You can set how often you receive results. Remember, just because you might not be on a website or social media it does not prevent other people from talking about you or your business online. Go to https://www.google.com/alerts and try it out!